HomeSpice.com

Objectives

• Migrate from Magento 2 to Shopify while retaining all SEO rankings, traffic, and conversion metrics

• Implement a new custom Figma design (validated via A/B testing)

• Support complex product data (grouped → configurable) with size, pattern, and material logic

• Enable wholesale ordering, custom rug sizing, and advanced automation workflows

• Improve mobile performance, UX, and reduce platform maintenance overhead

What We Delivered

1. Shopify Store Setup

• Full planning & launch strategy
• Cross-functional coordination (design, content, development)
• Implemented custom A/B-tested Figma design

1. Data Migration (via Matrixify)

• Grouped ➝ Configurable products using Shopify metafields
• Migrated all:
  • Products
  • Customers
  • Pricing, inventory, images/media
• SEO-preserving URL structure & 301 redirects
• Retained image filenames and image SEO

1. Design & UX Enhancements

• Custom Mega Menu, Sticky Header, Enhanced Predictive Search
• Homepage sliders and dynamic content blocks
• Collection (Category) Pages: filters, sorting, responsive layout
• Product Pages:
  • Zoom, GIFs, video galleries
  • Size guides, pattern & shape filters
  • “Order a Swatch” CTA
  • Related products (by category & shape)
• 8 Custom-designed Landing Pages
• Swatch Order Coupon logic

1. Custom Functionality

• Special Rug Size Request Form with conditional logic
• Custom Shopify App:
  • Quote submission → admin processing → Draft Order link back to customer
• Wholesale Store Setup:
  • Customer-tag based pricing tiers
  • Hidden/exclusive collections
  • Custom payment & shipping rules
• Shopify Flow automation:
  • Tags: custom_rug, wholesale_order
  • Internal triggers for order processing and customer segmentation

1. Integrations

• Stamped.io review migration with verified badge & structured data
• Klaviyo: advanced flows, custom triggers, and smart segmentation
• Google Shopping Feed setup
• Meta Pixel, GA4 via GTM
• Shipping: UPS, FedEx
• Payments: Stripe, PayPal
• AI Chatbot integration
• Custom-built Inventory Page using Shopify app

1. Pages & Content

• Static Pages: About, Contact, Privacy Policy, FAQ, Wholesale Landing
• Migrated full blog content
• Designed post-purchase Order Success Page with Google Survey opt-in

1. Automation & Ops

• Matrixify App used for:
  • Scheduled product & inventory sync
  • Price updates
  • Order export for ERP integration
• Shopify Flow + Klaviyo = intelligent automation, tagging, and personalized messaging

1. Quality, Speed & SEO

• PageSpeed Score: 85+ (A Grade)
• Full SEO measures:
  • 301 URL redirection
  • Canonical tags
  • Structured alt tags
• Image SEO retained
• Responsive testing and QA across devices & browsers

1. Post-Migration Suppor

• Final QA, UAT, and live testing
• Ongoing support for marketing, app tuning, and analytics
• Full conversion tracking setup in GA4 & Meta

Results

Outcome

• Our first major Shopify project — delivered flawlessly
• Zero SEO drop, 100% ranking retention
• Organic traffic and mobile conversion both increased
• Client extremely satisfied with improved performance and flexibility
• Established our ability to deliver enterprise-grade Shopify solutions