designerappliances.com

Project Overview

DesignerAppliances.com is a large-scale premium appliance retailer with a strong focus on high-value products, showroom experiences, projects, and professional partnerships.

The goal of this project was to build a fully custom Magento 2 platform capable of handling:

• Complex product data and pricing logic
• Advanced comparison and rebate functionality
• Brand-driven storytelling and content-heavy pages
• Enterprise-level performance, scalability, and conversion optimization

This was not a theme-based implementation. Most components were custom designed and developed, backed by Magento best practices and performance optimisation.

Key Challenges

• Managing complex pricing, rebates, and attribute-based logic
• Providing a simplified but powerful product comparison experience
• Balancing rich content and performance
• Creating brand and project-focused landing pages at scale
• Customizing checkout with delivery restrictions and multiple payment flows

Solution & Execution

Home Page

• Custom header design (Top + Main navigation)
• Customized Ves Mega Menu
• Store locations and operating hours
• Dynamic banner system
• Featured Remodels (Projects & Partners)
• Advanced Content Manager module customization
• Popular appliances and appliance brands sections
• YouTube section and live Instagram feed integration
• Staff picks and featured product sections
• Blog integration via Ghost CMS, connected to Magento using custom widgets
• Fully manageable and flexible sections using Magento PageBuilder

Category & Product Listing Pages (PLP)

• Custom theme design for listing pages
• Advanced layered navigation and sorting using Amasty Advanced Sort
• Custom product comparison module
  • Compare up to 4 products
  • Highlighted value-based attributes only
• Compare pop-up and structured comparison charts
• Category-specific dynamic content blocks
• Custom related product logic
• Infinite scroll using Amasty Infinite Scroll
• Custom rebate and pricing logic with visual clarity

Product Detail Pages (PDP)

• Custom breadcrumb logic (module-based)
• Enhanced PDP title bar
• Left-aligned image and video gallery
• Color variations handled as related products and customized options
• Buyer box with structured sub-sections
• “See What’s Covered” custom pop-up
• Product highlights and in-house product reviews
• Accessories and Frequently Bought Together logic
• “Complete Your Kitchen” and related category suggestions
• Product manuals and learning center sections
• Product specifications and key features
• Customer Q&A using Amasty FAQ
• Customer-also-viewed and recently-viewed products
• Wishlist / “Add to Project” functionality
• Dedicated Need Assistance section

Brand, Projects & Partners

• Customized Amasty Brand module
• All Brands listing page
  https://www.designerappliances.com/browse-by-brand.html
• Custom brand landing page module with flexible layouts
  Example:
  https://www.designerappliances.com/browse-by-brand/bosch-appliances.html
• Projects listing and detail pages
  https://www.designerappliances.com/projects
  https://www.designerappliances.com/wolf-kitchen-with-black-hood-island
• Partners / Local Professionals directory with profile detail pages
  https://www.designerappliances.com/local-professionals

Appointments & Checkout

• Custom Our Process and Schedule Appointment pages
  https://www.designerappliances.com/appointments
• Checkout redesign using Firecheckout
• Custom module to restrict delivery addresses
• Multiple delivery methods configuration
• Payment gateway integrations:
  • Authorize.Net
  • Purchase Order
• Custom order success page (Masson-style UX)

Key Integrations & Modules

• Amasty: Advanced Sort, Reviews, Layered Navigation, FAQ, Infinite Scroll
• Firecheckout
• Custom Rebate & Pricing Modules
• Ghost Blog Integration
• Google PageSpeed Optimization
• Varnish Caching

Measurable Business Impact

• Checkout conversion rate increased by 20–30%
• Average Order Value (AOV) improved by 40–85%
• Repeat purchase rate increased up to 80%
• Desktop PageSpeed scores consistently above 80

Notable Features

• Project & Partner listings with detail pages
• Advanced Content Manager for flexible section control
• Fully responsive and SEO-friendly architecture
• Enterprise-grade Magento 2 customization
• Performance-focused build with scalable architecture

Tech Stack

Magento 2, Amasty Extensions, Firecheckout, Varnish Cache, Ghost CMS Integration, Google PageSpeed Tools

Final Outcome

The project resulted in a highly customized, enterprise-level Magento 2 platform that successfully combined content, commerce, and performance.

DesignerAppliances.com achieved measurable growth in conversions, AOV, and repeat customers, while maintaining a stable, scalable foundation for future expansion.