abralighting.com

Client Overview

Abra Lighting is a premium lighting brand offering architecturally designed lighting solutions. The objective was to build a modern, scalable Magento-based online catalog that reflects the brand’s design excellence while supporting B2B buyers, retailers, and internal operations.

Project Goals

• Create a visually premium Magento theme aligned with Figma designs
• Improve product discovery with advanced filtering and variant handling
• Support B2B workflows such as login-based pricing and quote requests
• Ensure real-time pricing and inventory accuracy through ERP integration

Our Solution

• Developed a fully custom Magento theme from Figma mockups
• Designed a clean, high-impact homepage highlighting featured collections
• Built advanced product listing pages with custom filters and finish-based variants
• Implemented instant image switching for different product finishes
• Customized product detail pages with pricing visible only to logged-in users
• Added a B2B “Request a Quote” form with auto-filled product name and SKU
• Integrated a retail locator to help users find and contact nearby authorized retailers
• Synced pricing and inventory with TechDoc ERP on a scheduled basis
• Created a custom projects gallery to showcase completed lighting installations

Results

• Premium, brand-aligned digital catalog experience
• Faster and smoother product discovery for architects and retailers
• Reduced manual effort through automated ERP synchronization
• Improved lead quality via structured B2B quote requests
• Scalable Magento foundation ready for future growth

Conclusion

This project successfully combines custom Magento development, refined UI/UX, and enterprise-grade integrations to deliver a powerful B2B-focused product catalog. The result is a visually compelling and operationally efficient platform that supports Abra Lighting’s growth and brand positioning.