Objectives
- Migrate from Magento 2 to Shopify while retaining all SEO rankings, traffic, and conversion metrics
- Implement a new custom Figma design (validated via A/B testing)
- Support complex product data (grouped → configurable) with size, pattern, and material logic
- Enable wholesale ordering, custom rug sizing, and advanced automation workflows
- Improve mobile performance, UX, and reduce platform maintenance overhead

What We Delivered
- Shopify Store Setup
- Full planning & launch strategy
- Cross-functional coordination (design, content, development)
- Implemented custom A/B-tested Figma design
- Data Migration (via Matrixify)
- Grouped ➝ Configurable products using Shopify metafields
- Migrated all:
- Products
- Customers
- Pricing, inventory, images/media
- SEO-preserving URL structure & 301 redirects
- Retained image filenames and image SEO
- Design & UX Enhancements
- Custom Mega Menu, Sticky Header, Enhanced Predictive Search
- Homepage sliders and dynamic content blocks
- Collection (Category) Pages: filters, sorting, responsive layout
- Product Pages:
- Zoom, GIFs, video galleries
- Size guides, pattern & shape filters
- “Order a Swatch” CTA
- Related products (by category & shape)
- 8 Custom-designed Landing Pages
- Swatch Order Coupon logic
- Custom Functionality
- Special Rug Size Request Form with conditional logic
- Custom Shopify App:
- Quote submission → admin processing → Draft Order link back to customer
- Wholesale Store Setup:
- Customer-tag based pricing tiers
- Hidden/exclusive collections
- Custom payment & shipping rules
- Shopify Flow automation:
- Tags: custom_rug, wholesale_order
- Internal triggers for order processing and customer segmentation
- Integrations
- Stamped.io review migration with verified badge & structured data
- Klaviyo: advanced flows, custom triggers, and smart segmentation
- Google Shopping Feed setup
- Meta Pixel, GA4 via GTM
- Shipping: UPS, FedEx
- Payments: Stripe, PayPal
- AI Chatbot integration
- Custom-built Inventory Page using Shopify app
- Pages & Content
- Static Pages: About, Contact, Privacy Policy, FAQ, Wholesale Landing
- Migrated full blog content
- Designed post-purchase Order Success Page with Google Survey opt-in
- Automation & Ops
- Matrixify App used for:
- Scheduled product & inventory sync
- Price updates
- Order export for ERP integration
- Shopify Flow + Klaviyo = intelligent automation, tagging, and personalized messaging
- Quality, Speed & SEO
- PageSpeed Score: 85+ (A Grade)
- Full SEO measures:
- 301 URL redirection
- Canonical tags
- Structured alt tags
- Image SEO retained
- Responsive testing and QA across devices & browsers
- Post-Migration Support
- Final QA, UAT, and live testing
- Ongoing support for marketing, app tuning, and analytics
- Full conversion tracking setup in GA4 & Meta
Outcome
- Our first major Shopify project — delivered flawlessly
- Zero SEO drop, 100% ranking retention
- Organic traffic and mobile conversion both increased
- Client extremely satisfied with improved performance and flexibility
- Established our ability to deliver enterprise-grade Shopify solutions









